PASSIONATE EMPLOYEE > FACELESS LOGO

Summary from the TLDR Marketing newsletter

Instead of prioritizing your company LinkedIn page, identify a charismatic employee to serve as your public voice. People trust individuals far more than brand logos, and employee-led content builds a stronger audience connection. Ideal candidates often have public speaking experience, creative backgrounds, or represent underrepresented groups. Support them with a ghostwriter, feature them on your company page, put them on stages, and compensate them accordingly.