TLDR Web Dev · MISCELLANEOUS
SURPRISING NO ONE, NEW RESEARCH SAYS AI OVERVIEWS CAUSE MASSIVE DROP IN SEARCH CLICKS
Summary from the TLDR Web Dev newsletter
A new Pew Research Center study revealed that Google's AI Overviews reduced clicks to websites from search results pages. The study found that click-through rates dropped by nearly half when AI Overviews were present, with only 1% of overviews leading to clicks on the sources cited. Additionally, users are more likely to end their browsing session after viewing an AI Overview.