WIN REPORT: 13% INCREASE IN SALES WITH A SIMPLE CHANGE TO A PRODUCT PAGE

Summary from the TLDR Marketing newsletter

House of Worktops increased sales by 13% and revenue by 24% by changing how it presented its delivery checker on product pages. The original form sat above the main call-to-action and caused distraction during a key decision moment. Replacing the form with a simple clickable link reduced cognitive load while keeping the feature accessible. The change made the page cleaner and helped more users move forward without unnecessary friction.