THE ROI OF EMAIL MARKETING

Summary from the TLDR Marketing newsletter

Email marketing delivers strong ROI, with 35% of companies earning $10 to $36 for every $1 spent and 30% earning between $36 and $50. Customer engagement emails, promotional emails, and newsletters generate the highest returns depending on the industry. Retail sees the highest ROI at 45:1, followed by marketing agencies at 42:1 and tech at 36:1. Companies measure email impact using metrics like customer engagement (59%), conversion rates or MQLs (44%), and direct revenue attribution (41%). To improve ROI, marketers should run A/B tests, use personalized and interactive content, and leverage analytics tools and pre-send testing.