GOODBYE, FEATURED SNIPPETS: HOW SERP FEATURES HAVE EVOLVED IN THE AI ERA

Summary from the TLDR Marketing newsletter

AI Overviews surged from 3.93% to 27.43% visibility between January and June, while Featured snippets dropped from 15.41% to 5.53%. Sitelinks saw the largest gain, rising from 8.44% to 84.95%, likely due to changes in how Google displays Scroll-to Sitelinks. Other features that declined sharply include Shopping, Paid results, and Paid Sitelinks, all dropping more than 50%. Knowledge Cards, AI Overview Sitelinks, and Question SERP features also increased in visibility, though less dramatically.