INSTAGRAM TESTS FRAME-SPECIFIC LIKE COUNTS FOR CAROUSEL POSTS

Summary from the TLDR Marketing newsletter

Instagram is testing a feature that shows like counts for each individual frame in a carousel post. The likes are tied to the frame visible when the user taps the like button, offering more detailed engagement insights, though not guaranteed to reflect frame-specific intent. This update follows Instagram's ongoing focus on carousels, which tend to outperform single-image posts due to higher interaction and resurfacing by the algorithm.