INSTAGRAM TRIAL REELS ARE NOW AVAILABLE TO MORE CREATORS

Summary from the TLDR Marketing newsletter

Instagram's Trial Reels let creators test Reels with non-followers before publishing them widely, helping assess content quality without follower bias. Only users with at least 1K followers and a public account can access the feature, which can be toggled on in the Reels composer. Trial Reels do not appear to followers or on the creator's profile unless published, but still generate engagement metrics within 24 hours. Creators are using the feature as a “growth hack” to repurpose older content and gain reach.