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Delve ran 4 ads across 2 TLDR newsletters and brought in 66 leads, with a meaningful chunk from enterprise. The result: $1M in attributed pipeline and a 52x ROI.
Weekly subscriptions account for 46% of iOS app revenue and grew 9.5% this year. It outpaced one-time purchases at 6.3%. Average prices rose about 12% in the US and EU, reaching around $8. The US leads with 48.9% of revenue and generates 3-4 times more per install than other regions. Weekly plans dominate LATAM and MEA revenue but face sharp user drop-off after 30 days. Trials boost lifetime value by up to 64%.
AI Overviews on Google tend to cite AI-generated or AI-assisted content far more than purely human-written pages. A study of 1.9M URLs found that 87.8% of pages cited were a mix of human and AI content, with only 8.6% purely human and 3.6% purely AI. This contrasts with general web content, where 25.8% is purely human and 2.5% purely AI. Additionally, 86.5% of top-ranking pages contain some AI content.
To find and fix wasted spend, use 5 segment views available in the standard Google Ads interface. Check network performance to detect spikes in low-quality search partner traffic. Review conversion actions to focus on valuable goals. Evaluate ad assets to reveal true extension performance. Analyze keywords to improve ad relevance and message match. Examine device data to audit user experience and optimize landing pages.
Lovable uses a growth tactic that turns its loading screen into an opportunity to showcase key features while users build their site. Instead of a blank screen or progress bar, it highlights what users can do with the app. Lovable captures attention during a typically idle moment and effectively educates new users about its capabilities.
Instagram's Trial Reels let creators test Reels with non-followers before publishing them widely, helping assess content quality without follower bias. Only users with at least 1K followers and a public account can access the feature, which can be toggled on in the Reels composer. Trial Reels do not appear to followers or on the creator's profile unless published, but still generate engagement metrics within 24 hours. Creators are using the feature as a “growth hack” to repurpose older content and gain reach.
Connected TV (CTV) offers high-impact reach with nearly 50% greater exposure per impression than mobile. It enables precise audience targeting using behavioral and contextual data and supports testing of various creative formats to optimize performance. CTV campaigns can be optimized for cost per install and return on ad spend, with unified measurement across devices through third-party partners. Early tests show CTV can boost mobile conversions significantly, making it a full-funnel tool.
Brand purpose is often misunderstood as superficial CSR. However, when it's tied to brand positioning, it drives results. Patrón proves this by standing against additives in tequila and staying committed despite regulatory pushback. Elf Beauty shows purpose through its focus on making beauty accessible to everyone, which appears across products, campaigns, and events. Specsavers uses its tagline to reinforce brand positioning through humor. All three show that purpose, when done well, is simply effective long-term marketing.
If Meta is forced to sell Instagram, the split would benefit advertisers but likely harm users. Ad prices would drop as Facebook and Instagram compete, leading to more frequent and repetitive ads on both platforms. Facebook would retain a competitive edge due to its larger audience, pushing Instagram to serve even more ads at lower prices. While the divestiture may boost ad competition, it would not increase user benefits under the FTC's current market definition.
The classic marketing and sales funnel focuses on customer acquisition through awareness, education, and selection, but ends before recurring revenue begins. Its key limitations include being seller-centric, linear, and lacking feedback loops, which makes it ineffective for subscription-based models. The Bowtie model addresses these gaps by extending the funnel with stages like onboarding, adoption, and expansion, placing emphasis on delivering customer impact rather than just promised value.
22 tactics to optimize site speed.
Smaller creators outperform larger ones in engagement, with nano-influencers leading at 2.71%.
Female voices in car ads outperform male voices in favorability, recall, and engagement, especially with audiences under 35.