PATRÓN JUST SHOWED US WHAT PURPOSE REALLY IS AND WHAT IT CAN DO FOR BRANDS

Summary from the TLDR Marketing newsletter

Brand purpose is often misunderstood as superficial CSR. However, when it's tied to brand positioning, it drives results. Patrón proves this by standing against additives in tequila and staying committed despite regulatory pushback. Elf Beauty shows purpose through its focus on making beauty accessible to everyone, which appears across products, campaigns, and events. Specsavers uses its tagline to reinforce brand positioning through humor. All three show that purpose, when done well, is simply effective long-term marketing.