WEEKLY SUBSCRIPTIONS DOMINATE IOS APP REVENUE, REPORT FINDS

Summary from the TLDR Marketing newsletter

Weekly subscriptions account for 46% of iOS app revenue and grew 9.5% this year. It outpaced one-time purchases at 6.3%. Average prices rose about 12% in the US and EU, reaching around $8. The US leads with 48.9% of revenue and generates 3-4 times more per install than other regions. Weekly plans dominate LATAM and MEA revenue but face sharp user drop-off after 30 days. Trials boost lifetime value by up to 64%.