FIXING MARKETING'S MISSING MIDDLE

Summary from the TLDR Founders newsletter

Most teams focus on awareness and conversions while ignoring the messy middle where 80% of leads die. There's never enough content between "hey check us out" and "buy now" - that trust-building zone where buyers actually decide. This article breaks down how Ahrefs and HubSpot fixed this by becoming media companies. Weekly newsletters, teaching content, and showing up even when metrics look flat. The hard truth is that most companies won't do this because it takes months to see results.