TLDR Founders

TLDR FOUNDERS 2025-07-14

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01GENERAL

Sponsored

馃摋 USAGE BASED PRICING PLAYBOOK

Pure seat-based pricing is quickly becoming outdated as usage-based and hybrid pricing models come to the forefront. Customer expectations are changing, costly AI APIs are becoming core product components, and startups have to adjust their business models or risk being left behind.

metronome.comSponsor

03STRATEGIES & TACTICS

GOODBYE, MQLS. HELLO, QUALIFIED PIPELINE

This marketing VP bet everything on 100 target accounts instead of 10,000 leads - and pipeline exploded. The trick was launching messy ABM campaigns before they were ready, which exposed what actually worked. Now, BDRs report to marketing, and everyone's compensated on qualified pipeline, not lead volume. Turns out, companies buy differently at different sizes, so they tier their approach. However, the real shift was mental - stop thinking about capturing demand and start thinking about creating it.

dearstage2.com5 min read

FIXING MARKETING'S MISSING MIDDLE

Most teams focus on awareness and conversions while ignoring the messy middle where 80% of leads die. There's never enough content between "hey check us out" and "buy now" - that trust-building zone where buyers actually decide. This article breaks down how Ahrefs and HubSpot fixed this by becoming media companies. Weekly newsletters, teaching content, and showing up even when metrics look flat. The hard truth is that most companies won't do this because it takes months to see results.

opensourceceo.com8 min read

04TOOLS & RESOURCES

SUPEREXPERT.AI

Superexpert.AI is an open-source, web-based platform for deploying and managing enterprise AI agents.

superexpert.aiTool

PRESWALD

Preswald is an AI agent that helps users build and deploy data apps, dashboards, and internal tools with built-in UI components.

preswald.comTool

CREATIFY PRODUCT VIDEO

Creatify Product Video is an AI tool that converts product images into marketing videos for brands to produce content quickly and at scale.

creatify.aiTool

05MISCELLANEOUS

MARK ZUCKERBERG: FACEBOOK'S STRATEGY TAX

Mark Zuckerberg saw it in 2018 - Instagram was eating Facebook alive. In this leaked email, he admits they'd been artificially pumping Instagram's growth by siphoning users from Facebook, and the data from Japan and Russia showed what happens next. When Instagram usage passes Facebook, the entire Facebook network collapses. His solution was radical - stop all promotion between apps, maybe even spin Instagram off entirely before regulators forced them to. He knew Kevin Systrom would never agree to slow Instagram's growth, writing "I am skeptical it is possible to both retain Kevin and do what it takes."

techemails.com6 min read

THE HOLDING COMPANIES OF OUR HEARTS

Constellation Software quietly turned $890M into $10.3B by buying 500 software companies since 2012 and never selling them. Now, AI entrepreneurs are copying this playbook - buying accounting firms and law offices to force AI adoption from the inside.

investing101.substack.com8 min read

LOVABLE MAKES $75M IN 7 MONTHS鈥擝UT IS IT NAILING PRICING?

Lovable hit $75M ARR in 7 months by letting anyone type English and get working apps. This unlocked a wave of non-technical founders building SaaS businesses, just like Shopify did for e-commerce. However, here's where it gets messy - it charges for AI credits that get consumed mostly upfront during building, then usage drops off. Worse, successful MVPs often graduate to "real" code and churn. Lovable is trying to be Shopify for SaaS while pricing like a construction tool.

getlago.substack.com6 min read