MARK ZUCKERBERG: FACEBOOK'S STRATEGY TAX

Summary from the TLDR Founders newsletter

Mark Zuckerberg saw it in 2018 - Instagram was eating Facebook alive. In this leaked email, he admits they'd been artificially pumping Instagram's growth by siphoning users from Facebook, and the data from Japan and Russia showed what happens next. When Instagram usage passes Facebook, the entire Facebook network collapses. His solution was radical - stop all promotion between apps, maybe even spin Instagram off entirely before regulators forced them to. He knew Kevin Systrom would never agree to slow Instagram's growth, writing "I am skeptical it is possible to both retain Kevin and do what it takes."