TLDR Founders · STRATEGIES & TACTICS

DISTRIBUTION - THE ONLY MOAT LEFT?

onlycfo.io5 min read

Summary from the TLDR Founders newsletter

Google used to send you 1 visitor for every 2 pages it scraped. Now it's 18 pages for 1 visitor. OpenAI scrapes 1,500 pages per visitor, Anthropic scrapes 60,000. AI is answering searches directly, keeping users from clicking through. HubSpot used to get 39% of customers from SEO - if that drops 80%, its acquisition costs explode. Companies are responding differently. Ramp sponsored the TBPN podcast where its audience lives. The winners own their distribution - newsletters, podcasts, controversial stunts - anything AI can't steal.