WHY AGENCIES OFFER MORE STRATEGY THAN THEY USED TO

Summary from the TLDR Marketing newsletter

Creative agencies have evolved into transformation partners focused on driving business value. Design alone is no longer enough to help brands stand out. As branding became more accessible, businesses turned to agencies for help with deeper challenges like growth, loyalty, and product strategy. In response, agencies expanded into strategic services, competing with consultancies by offering faster, more creative, and often more affordable solutions.