LINKEDIN INFLUENCER MARKETING: UNTAPPED OPPORTUNITY

Summary from the TLDR Marketing newsletter

Influencer marketing is projected to surpass $10 billion in U.S. investment this year, and LinkedIn has become a strong contender for both B2B and B2C campaigns due to its focus on credibility and professional audiences. LinkedIn's updates, including vertical video and ad revenue sharing, have boosted video consumption by 36% year over year. One company's LinkedIn influencer campaigns in 2024 generated over 4 million impressions, 100,000 engagements, and 500 leads through 125 content pieces. Brands like Lyft and Sweet Loren's have shown that LinkedIn can also drive impact for consumer-facing products by sparking authentic conversations and creative engagement.