239% GROWTH FROM... PRINT MAIL?! WHY YOU SHOULDN'T SLEEP ON DIRECT MAIL

Summary from the TLDR Marketing newsletter

Direct mail has become a top-performing channel: 84% of marketers report that it provides the highest ROI. Joy Gendusa, CEO of PostcardMania, built a $100 million business using direct mail and emphasizes making print pieces modern through tools like QR codes, CRM integration, and personalized targeting. She warns against falling into spammy habits and stresses that clarity in headlines and eye-catching CTAs are key to effective mailers.