AI-GENERATED CONTENT DOES NOT HURT YOUR GOOGLE RANKINGS

Summary from the TLDR Marketing newsletter

Google does not penalize or reward AI-generated content based on its presence alone. An analysis of 600K pages showed that 86.5% of top-ranking pages contained some level of AI assistance, while only 13.5% were purely human-written. The correlation between AI usage and search rank was 0.011, indicating no meaningful relationship. However, pages that rank in the #1 position tended to use less AI, suggesting a slight preference for lightly AI-assisted or more human-created content.