DID GEN Z BREAK THE MARKETING FUNNEL?

Summary from the TLDR Marketing newsletter

Gen Z favors authenticity, speed, and cultural alignment over polished campaigns and linear journeys. Nearly half of them say they would prefer life without the internet. This reflects their desire for transparency and meaningful connection in a saturated digital world. They rely on social platforms and creators for product discovery, often skipping traditional search engines in favor of TikTok or generative AI tools. The funnel is not broken, but fragmented and looped, requiring brands to engage with fast and participatory content across multiple touchpoints.