HOW ATHLETICS DESIGNED A FLEXIBLE MOTION SYSTEM FOR NIKE'S INTERNAL NORTH AMERICAN DOCUMENTARIES

Summary from the TLDR Design newsletter

Athletics, in collaboration with North Sea Air and Revel, developed a dynamic and cohesive visual identity system for a Nike film series using color-coded, custom-doodled sticker tags to represent each team's unique story while maintaining overall unity. The modular system—with consistent typography, environment-inspired colors, and reusable motion elements—enabled vibrant, flexible storytelling across six diverse narratives, balancing individuality with brand cohesion.