MY FAVORITE ACCOUNT IS A LIBRARY IN OHIO

Summary from the TLDR Marketing newsletter

The Columbus Metropolitan Library's social media focuses on content creation through a staff “Writer's Room” where ideas are pitched and developed. Posts prioritize humor, storytelling, and community-centric themes, often spotlighting staff and patrons. Content is produced with a slow, intentional pace, prioritizing quality over frequency. Videos are scripted, filmed across branches, and edited professionally. The library avoids chasing trends unless a natural fit arises. The platforms act as a digital extension of the library, allowing people to connect when they can't visit in person.