10 STORYTELLING TIPS FROM 10 YEARS AT DISNEY

Summary from the TLDR Marketing newsletter

Drawing from a decade at Pixar and Disney, Jonathan Hurwitz explains how strong stories rely on wants versus needs, emotional themes like loss or sacrifice, and visual cues like shapes and colors to drive meaning quickly. He applies these lessons to social strategies that include casting real individuals, building brand “vibes,” and using narrative closure to create lasting impact.