YOU SHOULD BE PLAYING WITH AI AGENTS FOR MARKETING

Summary from the TLDR Marketing newsletter

Relay.app founder Jacob Bank manages over 40 AI agents that handle marketing tasks like social media content, blog updates, newsletters, lead qualification, and partner management. These agents complete focused workflows such as tracking LinkedIn trends, updating SEO content, and scoring demo requests using CRM and AI data. While the agents work autonomously, Bank reviews key outputs to maintain quality. This approach treats AI as team members rather than tools, allowing small teams to scale impact through thoughtful workflow design and minimal setup.