DIARY OF A BRAND: A24

Summary from the TLDR Marketing newsletter

A24 has built a cult following through auteur-led films and low-cost, viral marketing that champions creative freedom. It's evolving into a platform brand by expanding into TV, music, merchandise, memberships, and cosmetics, all while staying true to its indie roots. Its marketing team shares the same creative autonomy as its filmmakers, helping A24 grow an Instagram following 3X larger than Paramount Pictures. The brand is building a media empire centered on offbeat storytelling.