HOW TARGET IS TACKLING BACK-TO-SCHOOL MARKETING WITH DUAL CAMPAIGNS

Summary from the TLDR Marketing newsletter

Target is running two back-to-school campaigns using influencer marketing and value messaging to connect with college students and parents of younger children. The “Hey Mom, I'm at Target” campaign features college content creators highlighting dorm essentials and Circle 360 perks, while “All of the Above” targets parents with budget-friendly style and teacher influencers. Both campaigns focus on delivering an on-trend product mix and reinforcing Target's commitment to value during its second-largest sales season.