NAMING EXPERT SHARES THE PROCESS BEHIND CREATING BILLION-DOLLAR BRAND NAMES

Summary from the TLDR Marketing newsletter

Many now-iconic names were initially questioned for their relevance or clarity but succeeded by standing out. The naming process involves generating many options, deferring judgment, and using linguistic research to find sounds that evoke traits like trust or innovation. A well-crafted name builds long-term brand equity by embedding itself in search, conversation, and product use.