SNHU'S $5M+ HIGH EEAT STRATEGY TO RE-ENGAGE “SOME COLLEGE, NO CREDENTIAL” STUDENTS

Summary from the TLDR Marketing newsletter

Southern New Hampshire University (SNHU) targets the 43M Americans with some college but no credentials by focusing on flexible, transfer-friendly programs. Over 66% of its students bring in prior credits. Its website drives nearly 950K monthly organic visits, worth $5.8M in paid traffic, with most traffic coming from informative subfolders like /about-us/ and /online-degrees/. SNHU ranks well by following EEAT principles, using faculty quotes, employment data, and student testimonials. Its embedded YouTube content further engages users and helps retain SCNC learners who prefer video over text.