18+ TIPS TO USE TODAY FROM MAU

Summary from the TLDR Marketing newsletter

JustFit uses win-back offers triggered at key points like cancellations or expirations to re-engage users. Offering another free trial helps users who cannot fully test the app initially. Multi-page and creative animated paywalls, as seen in tests by CoinStats, improve conversion rates. Early hard paywalls strengthen monetization, while soft paywalls may help grow a free user base. Simplifying plans and focusing paywall messaging on benefits rather than features leads to better results. GOHUNT improved growth by redesigning onboarding with a clear welcome screen, better benefit communication, and by asking users to start a trial immediately.