TLDR Marketing · RESOURCES & TOOLS

HOW TO WRITE (MUCH) BETTER AI PROMPTS

optimizely.com5 min read

Summary from the TLDR Marketing newsletter

Treat AI like a collaborator, giving it clear, specific prompts that include context, audience, tone, format, and constraints. Common mistakes include being too vague, omitting audience or brand voice, overloading prompts, and skipping revisions. Frameworks like RACE, DREAM, and PASTA offer structured ways to write prompts.