RACHEL KARTEN AND THE CASE FOR CONSISTENCY

Summary from the TLDR Marketing newsletter

Rachel Karten shares how the early internet shaped her creativity and launched her career in social strategy. From LiveJournal to Tumblr to her popular newsletter “Link in Bio”, she has built a reputation for experience-driven insights. Writing has made her a better strategist. Rather than chasing virality, she now focuses on consistent, meaningful brand strategies that build trust and evolve over time. She believes this steady approach leads to deeper engagement, rather than short-lived spikes in visibility.