TLDR MarketingJune 26, 2025

TLDR MARKETING 2025-06-26

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01NEWS & TRENDS

IF YOU CAN DO IT IN OOH, YOU CAN DO IT ANYWHERE

OOH advertising is thriving today not because of digital complexity and AI hype but despite it. As audiences and media become more fragmented, OOH offers simplicity that cuts through the noise. With only seconds to communicate, the best campaigns focus on striking visuals, minimal copy, and distinctive brand assets, making them effective across any medium. Research shows these pared-back, logo-free ads drive high recall and outperform others.

lbbonline.com4 min read

FROM DEMOS TO DEALS: INSIGHTS FOR BUILDING IN ENTERPRISE AI

Flashy AI demos are easy to make. Building reliable enterprise AI products is much harder. Challenges include messy data, unpredictable user behavior, and evolving models. AI startups are growing rapidly thanks to strong demand, bigger budgets, and faster sales cycles. Lower costs and new tools have lowered barriers, causing a flood of AI apps. To sustain success, companies focus on building lasting moats by becoming core systems of record, deeply integrating into workflows, and fostering trusted customer relationships. Speed and momentum matter more than ever in this competitive landscape.

a16z.com8 min read

02STRATEGIES & TACTICS

GODADDY AT CANNES LIONS: POSSIBLY THE BEST B2B CUSTOMER CASE STUDY YOU'LL EVER SEE

GoDaddy's Goggins Goggles campaign won the Cannes Lions 2025 Creative B2B Grand Prix by combining celebrity influence, humor, and real business results. Actor Walton Goggins launched a real eyewear line using GoDaddy Airo, timed with his casting in The White Lotus Season 3 and culminating in a Super Bowl ad. The campaign ran for nearly a year and earned praise for boldness, timing, and authenticity. Marketers should study it as a model for integrating cultural relevance with measurable B2B impact.

carilu.com3 min read

HOW LOW-COST VIDEO ADS FROM A POLISH FIRE STATION SPARKED SALES IN GERMANY

Mirjan24 used in-house video production to grow brand awareness in Germany, increasing its monthly turnover from 1 million to 5-6 million euros. The ads apply YouTube's ABCD principles to grab attention in the first six seconds, optimize for logo visibility, and use voiceovers to enhance storytelling. Viewers of its ads were over 10 times more likely to search for the brand, and brand perception was 2.5 times higher among those who saw the videos. The company has now invested in a dedicated video studio within its new logistics center to continue scaling this strategy.

thinkwithgoogle.com3 min read

03RESOURCES & TOOLS

HOW TO CREATE A MILLION DOLLAR LANDING PAGE

This landing page strategy is built around impact, trust, empathy, pain, authority, and action. Impact means clearly stating what you do, who it's for, and the outcome, supported by a strong visual. Trust is earned through testimonials, client logos, press mentions, and performance data across the page. Empathy connects with your audience by reflecting their challenges in honest, relatable language. Pain highlights what they risk by not solving the problem. Authority shows why you're the right choice, using past results and relevant success stories. Action drives conversion with a clear next step and a reminder of what's lost by waiting.

linkedin.com2 min read

“MARKETING SPEAK” TO THE BOARD ROOM (GOOGLE SHEET)

This guide translates marketing jargon into language that resonates with executives and board members. It highlights common phrases marketers use that often fall flat with leadership and offers better alternatives paired with relevant metrics to demonstrate impact. The goal is to shift conversations from vague marketing terms to concrete outcomes like revenue efficiency and sales-ready leads.

docs.google.com

04MISCELLANEOUS

PLEASE DON'T START A PODCAST

Starting a podcast requires careful planning and commitment, which many organizations overlook. Challenges include defining clear goals, securing a steady flow of engaging guests, maintaining consistent episode releases, hosting effectively, and standing out in a crowded market. Podcasts are a heavy lift. Instead, becoming a guest on established podcasts offers similar benefits with less work. It allows thought leaders to build credibility, reach target audiences more easily, and repurpose content across channels without the pressures of producing an entire show.

linkedin.com3 min read

WHAT I LEARNED AFTER HANDING MARKETING TO A GEN ZER

Gen Z marketing requires a shift from polished messaging to raw, relatable content that sparks instant emotional recognition. Traditional formats focused on pain points and structure no longer resonate. Instead, meme-driven, user-generated, and TikTok-style content leads. Gen Z rejects inauthenticity and embraces fast-moving microtrends that feel culturally relevant. One company increased its return on ad spend from 30% to 120% by letting a Gen Z marketer lead content strategy.

links.tldrnewsletter.com4 min read

RACHEL KARTEN AND THE CASE FOR CONSISTENCY

Rachel Karten shares how the early internet shaped her creativity and launched her career in social strategy. From LiveJournal to Tumblr to her popular newsletter “Link in Bio”, she has built a reputation for experience-driven insights. Writing has made her a better strategist. Rather than chasing virality, she now focuses on consistent, meaningful brand strategies that build trust and evolve over time. She believes this steady approach leads to deeper engagement, rather than short-lived spikes in visibility.

nikitawalia.substack.com4 min read