GODADDY AT CANNES LIONS: POSSIBLY THE BEST B2B CUSTOMER CASE STUDY YOU'LL EVER SEE

Summary from the TLDR Marketing newsletter

GoDaddy's Goggins Goggles campaign won the Cannes Lions 2025 Creative B2B Grand Prix by combining celebrity influence, humor, and real business results. Actor Walton Goggins launched a real eyewear line using GoDaddy Airo, timed with his casting in The White Lotus Season 3 and culminating in a Super Bowl ad. The campaign ran for nearly a year and earned praise for boldness, timing, and authenticity. Marketers should study it as a model for integrating cultural relevance with measurable B2B impact.