PLEASE DON'T START A PODCAST

Summary from the TLDR Marketing newsletter

Starting a podcast requires careful planning and commitment, which many organizations overlook. Challenges include defining clear goals, securing a steady flow of engaging guests, maintaining consistent episode releases, hosting effectively, and standing out in a crowded market. Podcasts are a heavy lift. Instead, becoming a guest on established podcasts offers similar benefits with less work. It allows thought leaders to build credibility, reach target audiences more easily, and repurpose content across channels without the pressures of producing an entire show.