AI VISITORS VISIT FEWER PAGES AND BOUNCE MORE OFTEN THAN TRADITIONAL SEARCH VISITORS

Summary from the TLDR Marketing newsletter

AI visitors view 1.2 fewer pages than search users and bounce at a rate 4.1% higher. Despite spending slightly more time on site, their sessions are narrower in depth, indicating more focused intent or faster drop-off. These patterns suggest AI users often arrive with specific goals or expectations that websites may not yet be optimized to meet.