FREE RETURNS ARE OFTEN A DEAL BREAKER FOR CONSUMERS

Summary from the TLDR Marketing newsletter

Nearly 9 in 10 consumers expect free returns, and 47% have stopped shopping at a retailer due to an unfavorable return policy. Return experiences now shape purchase decisions, especially in fashion where over two-thirds of consumers returned clothing or footwear last year. Retailers face rising return costs, totaling $890 billion in 2024, driven by poor fit and consumer mistrust in product descriptions.