THE ABCS OF NOTION'S B2C2B INFLUENCER STRATEGY

Summary from the TLDR Marketing newsletter

Notion's B2C2B influencer strategy focuses on creator-led storytelling to drive adoption from individuals to teams. The Notion team uses tools like Archive to identify creators who already use the product, making campaigns feel authentic and relevant. Briefs are designed to highlight clear a-ha moments that showcase utility and ease of use. LinkedIn plays a key role by encouraging discussion and extending reach while also serving as a channel for community engagement and social listening.