LINKEDIN VIDEO STRATEGY: BECOMING A RESPECTED INDUSTRY LEADER

Summary from the TLDR Marketing newsletter

Native video on LinkedIn is outperforming text posts in reach and engagement as users seek content that feels authentic and personal. Marketers are using video to demonstrate expertise, build trust, and highlight team knowledge across key topics. A structured approach that includes thoughtful planning, quality recording, strategic editing, and repurposing helps scale impact while reinforcing brand credibility.