TLDR Marketing · RESOURCES & TOOLS

MAKING IT EASIER TO CREATE VIDEOS ON FACEBOOK

links.tldrnewsletter.com2 min read

Summary from the TLDR Marketing newsletter

Facebook is merging all videos into the Reels format, removing the need to choose between posting a video or a reel. Audience controls remain intact, so users can still decide who sees their content. The Video tab will now be called the Reels tab, but content variety and recommendations won't change. Past videos will stay where they are, while all future video posts will automatically be shared as reels. These updates will roll out gradually across profiles and Pages.