GEN ALPHA SIDE HUSTLES

Summary from the TLDR Marketing newsletter

Gen Alpha is turning screen time into income with 47.1% earning money online through digital side hustles such as reselling clothes, streaming games, or posting content. This represents a 15% increase from last year. Social media shaped this generation, making online earning a natural part of their lives as they watch creators on platforms like YouTube and Twitch build successful careers. These young entrepreneurs earn an average of $13.92 per hour, nearly double the federal minimum wage. 1.7% already make over $40K annually. They spend less time on screens for entertainment and more time working online, dedicating 20.3% of their screen time to their hustles.