WHY YOUR BEST MARKETING CHANNEL IS DRIVING CUSTOMERS AWAY

Summary from the TLDR Marketing newsletter

67% of consumers unsubscribe from emails due to excessive frequency and 39% ignore emails entirely because of inbox overload. Most people prefer one to three emails per week, and nearly half unsubscribe when content feels irrelevant or non-personalized. Although email drives more purchases than social ads, capturing attention depends on thoughtful timing and clear value.