BACK TO SCHOOL K-12 ON REDDIT 2025

Summary from the TLDR Marketing newsletter

85% of parents trust user reviews on Reddit for purchase decisions, and 50% plan to spend $400 or more this year. 75% say brands can have conversations on Reddit they can't have elsewhere. Reddit also ranks as the #1 platform parents use to decide on purchases compared to Instagram, TikTok, and Facebook. This guide offers insights on product research, ad strategies, and creative planning.