HOW TO FIND YOUR BRAND'S NICHE ON SOCIAL MEDIA

Summary from the TLDR Marketing newsletter

93% of consumers say brands should stay informed about online culture, much of which lives in niche communities. Finding the right niche starts with tracking where relevant conversations are happening, such as hashtags, subreddits, or creator networks that align with your audience. Marketers can identify which formats, references, and tones resonate, then engage through creators or content that reflect the community's values. As the brand earns trust, ongoing feedback helps refine the message and stay aligned with the niche as it evolves.