SCALING YOUR EMAIL & SMS TEAM: ROLES, TOOLS, AND WORKFLOWS FOR GROWTH (68 MINUTE VIDEO)

Summary from the TLDR Marketing newsletter

This podcast explains how to build and scale a high-performing email and SMS marketing team, from solo operators to enterprise-level structures. The hosts cover key roles, like strategist, copywriter, analyst, and automation specialist, when to hire them, and how to design workflows for campaigns, flows, and quality assurance. They discuss the tech stack needed for growth, when to keep work in-house or hire agencies, and common pitfalls to avoid.