WTF IS GTM ENGINEERING?! (WEBINAR)

Summary from the TLDR Marketing newsletter

This webinar, which will be held on June 10th, will explain the often misunderstood role of GTM Engineering. GTM Engineering differs from RevOps and other functions because it focuses on creating frictionless buying experiences and orchestrating tech stacks to drive growth in B2B companies. At the webinar, industry experts will discuss why GTM Engineers are vital in today's AI-driven market, how to build the function effectively, and why it's important for marketing leaders and operators to understand this emerging growth role.