RXBAR SCRUBS CORPORATE JARGON FROM SOCIAL FEEDS IN BATTLE AGAINST B.S.

Summary from the TLDR Marketing newsletter

RXBar launched a Google Chrome extension that filters out corporate jargon from social media as part of its “Proud Sponsor of No B.S.” campaign. The tool highlights and blocks phrases like “disruptor” and “move the needle,” reinforcing the brand's focus on authenticity. RXBar encourages users to submit more buzzwords to expand the extension's codebase. The effort follows other bold marketing moves, including a B.S. Blocker Truck in New York, as RXBar competes in an increasingly crowded protein snack market.