ANTICIPATION INCREASES ACTUAL ENJOYMENT

Summary from the TLDR Marketing newsletter

Building anticipation before a product or service launch significantly increases customer enjoyment and satisfaction. In one study, people who savored an upcoming experience remembered it as 9.6% more enjoyable. Watching related previews made customers enjoy content 8.6% more, and expectation-building increased video game enjoyment likelihood by 21%. The effect is weaker if quality is poor or if delays or unmet expectations create negative feelings.