COPYWRITING: WORKING HARD VS. HARDLY WORKING

Summary from the TLDR Marketing newsletter

Lead generation should prioritize quality over quantity. For broad appeal, attract a wide group through multiple channels and incentives, such as charity runs that engage hundreds of millions of runners worldwide. For niche segments, use insider language to build a strong connection with a specific group, like campaigns aimed at dedicated running enthusiasts. For the most exclusive approach, avoid promotion altogether to create intrigue and status.