BLUESKY HAS CAUGHT ON WITH MANY NEWS INFLUENCERS, BUT X REMAINS POPULAR

Summary from the TLDR Marketing newsletter

Bluesky saw a sharp rise in adoption by news influencers after the 2024 election. The platform's growth is driven largely by left-leaning influencers, 69% of whom now have a Bluesky account, compared to just 15% of right-leaning ones. Despite Bluesky's rise, X remains dominant, with 82% of the influencers still using it and 83% of those posting there 4 or more days a week. In contrast, only 31% of Bluesky users posted that often in early 2025, and 48% posted irregularly or not at all. Most influencers on Bluesky also maintain an X account and few have left X entirely.