TLDR Marketing · NEWS & TRENDS

CONSUMER PESSIMISM EASES AMID COOLING IN US-CHINA TARIFF WAR

retaildive.com2 min read

Summary from the TLDR Marketing newsletter

The Consumer Confidence Index increased by 12.3 points to 98 in May, driven partly by easing U.S.-China trade tensions. The share of consumers expecting a recession declined, and inflation expectations dropped to 6.5% from 7% in April. Confidence grew across all age, income, and political groups, with the strongest gains among Republicans. Despite optimism, economists warned that existing tariffs may soon push prices higher, and factory orders dropped 6.3% in April after a surge in March.