IS THE COMPANY BLOG DEAD?

Summary from the TLDR Marketing newsletter

The era of publishing SEO-optimized blog posts on company websites as a default playbook is over, with long-form content now needing to justify its format, channel, and purpose. Marketers are evolving their GTM content strategies by producing show-like narratives with recurring themes, stronger editorial direction, and clearer voices that reflect company expertise. Control over analytics and conversions still matters, but building influence increasingly depends on participating in feeds like LinkedIn and Substack while anchoring high-value resources on a centralized and well-structured owned domain.